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The 1968

$99
Typical retail price $198 to $297.
Our crowdsourced model saves you 50% to 66% on every purchase.

The 1968

$99
Save 50-66%
Typical priced at $198-$297 in retail.
93% funded
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in December / January.
A true selvedge denim icon from the last great American selvedge denim mill. This is the deadstock Cone 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills White Oak plant in Greensboro, North Carolina. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is American denim at its best and quite possible the last time we'll ever have it.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Our waist sizes 29-33 have a 34" inseam.
Our waist sizes 34+ above have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
December / January
Collections
What is selvedge denim? Read more on our blog.
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What Customers Are Saying
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
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