Featured Stock

1968 (raw)

1968 (worn-in)

1968 (raw)

1968 (worn-in)

The 1968

Selvedge Denim Jeans

$149

Save 25-50%

Typically priced at $198-$297 in retail.

Fit

Fit Guide & Size Chart

Size

This item is in-stock and ready to ship.

Cut and sewn in California

100% Cotton

A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.

Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.

This is the same style and quality that was sold in boutiques all over the country for $205+.

*Note: unlike most brands, we don't use vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.

Inseam

Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.

Fabric

#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton

Finish

Raw, Contrast Stitching, Brown Patch

Trims

Custom Gustin hardware, stamped leather patch

Made in

Fit guide

Click here for our fit guide.

What is selvedge denim? Read more on our blog.

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more

Customer Feedback on THE 1968

"These jeans are beautiful. I really love the look and feel of the 1968 denim, and I think these pants look really great on. They sit a little lower on the waist and tighter in the seat than I thought, which I'm not excited about, but I know that they will fit better as I wear them in, and they are already feeling better than when I first put them on. I just need to put my phone in a jacket pocket if I'm sitting."

-Dominick G. | Verified Buyer

"I received my 68's a couple weeks ago. Trust the fit guide on waist measurement. I had mine hemmed due to the 36 inch inseam as I'm a 32 and not big on the cuffed look ( at least not as much cuff as I needed for the right length). Looking forward to getting them broke in and a nice fade going. Trying to hold off on the first wash!"

-Chad S. | Verified Buyer

"The 1968 was my first purchase from Gustin. Exceptional quality of the materials, beautiful craftsmanship make this a favorite. I've worn them for nearly two weeks and they are wearing in very well. Cannot wait for the Red Fire! Looking forward to acquiring more products in the future."

-Michael H. | Verified Buyer

"This was my first Gustin purchase and I love them! I ordered the slim fit, size 34 and they are perfect. I have already funded another Gustin project."

-Hunter J. | Verified Buyer

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