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$79
Save 50-67%
Typically priced at $158-$237 in retail.
100% funded
Campaign sold out
Estimated ship date
September / October 2019
Cut and sewn in California
Sometimes we like to make it impossible to pass on a pair of denim. The Pure Blue 13 is a prime example. Selvedge at this price point puts you in an intensely classic, indigo denim from Japan. It's a go-to pair at a crazy value.

Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. As you might imagine, we have lots of denim in our closets. It's hard not to if you work here. But there is always a certain kind of pair of that makes its way to the top of our personal piles. It's usually classic: dark indigo, white weft, solid weight, starchy enough to get nice creases without being over bearing. It's the kind of denim that just looks great on, pairs well with everything and will be with you for years. This is what drew us the Pure Blue 13. It has a deep navy warp with a lot of brightness from the white weft. The surface is just a touch fuzzy, giving it a slightly more vintage look. It's densely woven and has a subtle crisp feel when raw. The red selvedge ID tops it off. This is what great raw denim from Japan is all about.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#210 Japan Selvedge, 13oz, Red ID
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
What is selvedge denim? Read more on our blog.
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What Customers Are Saying
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
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