Welcome to Gustin! Click here to get started.
$189
Save 50-67%
Typically priced at $378-$567 in retail.
Size
98% funded
Estimated ship date
July / August 2025
Cut and sewn in California
Seeing is believing. These photos confirm our theory: the Japan Red Fire is one of those denims that sounds incredible in theory and looks even cooler in reality. An indigo warp and brilliant, fiery red weft make this limited run selvedge from Japan stand apart from anything else in your denim collection.
Note: We recommend going up one size in this fabric.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. A cousin fabric to our Japan Shine selvedge, this one makes use of a unique weft to spectacular result. It starts out nicely with a deep navy warp, creating a dark top surface. The weft takes things in a totally new direction. Its fiery red poly yarn is woven into the weft yarn and this changes the entire character of the fabric. Obviously if you cuff this denim you'll see a bright flash of red, but what we enjoy more is how the red weft make its presence knows by showing through the top surface of the fabric. It gives the entire fabric surface a subtle red tint and shadow. If you're ready for indigo denim like no other, act fast as this is a limited run.
Choose either our classic Straight, Slim or Skinny fit. More details available on our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#321 Japan Selvedge, 12oz, Blue ID. 60% Cotton, 40% Poly.
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
July / August 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on JAPAN RED FIRE
"This is the third pair of your jeans I have and these are the favorites. The red sheen is awesome and has sparked several comments on the first time out wearing them."
-Stephen E. | Verified Buyer
"Definitely, worth the wait. I’m looking forward to breaking them in. I got the 38 straight and they fit great. For others info, I wear 36x36 in Levi’s. I was a little worried because it recommended going a size up. I know 38 straight will be good for other pairs, going forward. It’s my third pair, I have the 1968 and a Rainbow pair. I plan on getting a few more. Highly recommend!"
-Robert D. | Verified Buyer
"Stunning in person, particularly in sunlight where the red seems to glow through the denim. They fit perfectly when following the sizing guide and arrived without any issues."
-Joshua F. | Verified Buyer
"The color in these jeans is what first caught my eye, and it doesn’t disappoint. It’s even better in person than in the photos! Easy to tell that the denim is high quality. It’s definitely of decent weight. These jeans will get better the more you wear them, which I’m looking forward to."
-Zach E. | Verified Buyer
Bestsellers
Bestseller
gustin #1275 beast linen shirt
#1275 Beast Linen Shirt
56% funded
Launched about 12 hours ago
$134
Bestseller
gustin cosmic rainbow nep t-shirt 2 pack
Cosmic Rainbow Nep T-Shirt 2 Pack
98% funded
$59
Bestseller
gustin #409 linen 100 indigo chambray 5 pocket
#409 Linen 100 Indigo Chambray 5 Pocket
98% funded
$116
Bestseller
gustin japan red fire
Japan Red Fire
98% funded
$189
Just launched
Just Launched
gustin classic twill joggers - khaki
Classic Twill Joggers - Khaki
36% funded
$74
Just Launched
gustin classic twill joggers - black
Classic Twill Joggers - Black
24% funded
$74
Just Launched
gustin classic twill joggers - charcoal
Classic Twill Joggers - Charcoal
33% funded
$74
Just Launched
gustin classic twill joggers - driftwood
Classic Twill Joggers - Driftwood
36% funded
$74
What Customers Are Saying
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.