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$189
Save 50-67%
Typically priced at $378-$567 in retail.
Size
68% funded
Estimated ship date
September / October 2025
Cut and sewn in California
Seeing is believing. These photos confirm our theory: the Japan Red Fire is one of those denims that sounds incredible in theory and looks even cooler in reality. An indigo warp and brilliant, fiery red weft make this limited run selvedge from Japan stand apart from anything else in your denim collection.
Note: We recommend going up one size in this fabric.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. A cousin fabric to our Japan Shine selvedge, this one makes use of a unique weft to spectacular result. It starts out nicely with a deep navy warp, creating a dark top surface. The weft takes things in a totally new direction. Its fiery red poly yarn is woven into the weft yarn and this changes the entire character of the fabric. Obviously if you cuff this denim you'll see a bright flash of red, but what we enjoy more is how the red weft make its presence knows by showing through the top surface of the fabric. It gives the entire fabric surface a subtle red tint and shadow. If you're ready for indigo denim like no other, act fast as this is a limited run.
Choose either our classic Straight, Slim or Skinny fit. More details available on our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#321 Japan Selvedge, 12oz, Blue ID. 60% Cotton, 40% Poly.
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
September / October 2025
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save 25% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn More

Customer Feedback on JAPAN RED FIRE
"These are gorgeous and other worldly. They have a slight shimmer that makes them look like a very sapphire blue. Very bold and striking, but unique. Highly recommended. May not stretch as much since the (horizontal) red weft is poly and doesn't stretch like cotton. Consider sizing up. I usually get 33 slim from Gustin, but I got these in 33 straight, and they're snug through the thigh after 5 wears, and I think it's quite flattering."
-Ash M. | Verified Buyer
"Definitely, worth the wait. I’m looking forward to breaking them in. I got the 38 straight and they fit great. For others info, I wear 36x36 in Levi’s. I was a little worried because it recommended going a size up. I know 38 straight will be good for other pairs, going forward. It’s my third pair, I have the 1968 and a Rainbow pair. I plan on getting a few more. Highly recommend!"
-Robert D. | Verified Buyer
"Nice looking jeans but too small to wear."
-George H. | Verified Buyer
"Measured myself as instructed, but missed the "order one size up" instruction as these have a red poly weft thread and I should have ordered a slim 35" waist. They were snug out of the package (kudos on minimal packaging), and tight after washing and letting hang dry. Washed them twice now, but pulled them from the dryer after 10 minutes and wore them damp. They've stretched perfectly, and I love the fit and unique color. So now I've ordered three more pairs of jeans from stock, and will be ordering more on campaign."
-Leslie F. | Verified Buyer
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What Customers Are Saying
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
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