Welcome to Gustin! Click here to get started.
$189
Save 50-67%
Typically priced at $378-$567 in retail.
Size
98% funded
Estimated ship date
September / October 2025
Cut and sewn in California
Seeing is believing. These photos confirm our theory: the Japan Red Fire is one of those denims that sounds incredible in theory and looks even cooler in reality. An indigo warp and brilliant, fiery red weft make this limited run selvedge from Japan stand apart from anything else in your denim collection.
Note: We recommend going up one size in this fabric.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. A cousin fabric to our Japan Shine selvedge, this one makes use of a unique weft to spectacular result. It starts out nicely with a deep navy warp, creating a dark top surface. The weft takes things in a totally new direction. Its fiery red poly yarn is woven into the weft yarn and this changes the entire character of the fabric. Obviously if you cuff this denim you'll see a bright flash of red, but what we enjoy more is how the red weft make its presence knows by showing through the top surface of the fabric. It gives the entire fabric surface a subtle red tint and shadow. If you're ready for indigo denim like no other, act fast as this is a limited run.
Choose either our classic Straight, Slim or Skinny fit. More details available on our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#321 Japan Selvedge, 12oz, Blue ID. 60% Cotton, 40% Poly.
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
September / October 2025
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save 25% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn More

Customer Feedback on JAPAN RED FIRE
"Absolutely love the jeans and the quality is fantastic. Color is amazing! Very cool piece of clothing indeed!"
-Jason A. | Verified Buyer
"Definitely, worth the wait. I’m looking forward to breaking them in. I got the 38 straight and they fit great. For others info, I wear 36x36 in Levi’s. I was a little worried because it recommended going a size up. I know 38 straight will be good for other pairs, going forward. It’s my third pair, I have the 1968 and a Rainbow pair. I plan on getting a few more. Highly recommend!"
-Robert D. | Verified Buyer
"The Red Fire jeans are a great fit and look amazing!"
-David M. | Verified Buyer
"The color in these jeans is what first caught my eye, and it doesn’t disappoint. It’s even better in person than in the photos! Easy to tell that the denim is high quality. It’s definitely of decent weight. These jeans will get better the more you wear them, which I’m looking forward to."
-Zach E. | Verified Buyer
Bestsellers
Bestseller
gustin #466 japan silk linen 5 pocket - charcoal
#466 Japan Silk Linen 5 Pocket - Charcoal
94% funded
$156
Bestseller
gustin pima twill joggers - charcoal
Pima Twill Joggers - Charcoal
59% funded
$79
Bestseller
gustin japan red fire
Japan Red Fire
98% funded
$189
Bestseller
gustin pima twill joggers - midnight
Pima Twill Joggers - Midnight
37% funded
$79
Just launched
Just Launched
gustin american heavy ringer t-shirt - marigold
American Heavy Ringer T-Shirt - Marigold
68% funded
$34
Just Launched
gustin american heavy ringer t-shirt - ocean
American Heavy Ringer T-Shirt - Ocean
55% funded
$34
Just Launched
gustin american heavy ringer t-shirt - forest
American Heavy Ringer T-Shirt - Forest
49% funded
$34
Just Launched
gustin american heavy ringer t-shirt - green-grey
American Heavy Ringer T-Shirt - Green-Grey
53% funded
$34
What Customers Are Saying
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.