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$189
Save 50-67%
Typically priced at $378-$567 in retail.
Size
38% funded
Estimated ship date
January / February 2026
Cut and sewn in California
Seeing is believing. These photos confirm our theory: the Japan Red Fire is one of those denims that sounds incredible in theory and looks even cooler in reality. An indigo warp and brilliant, fiery red weft make this limited run selvedge from Japan stand apart from anything else in your denim collection.
Note: We recommend going up one size in this fabric.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. This one makes use of a unique weft to spectacular result. It starts out nicely with a deep navy warp, creating a dark top surface. The weft takes things in a totally new direction. Its fiery red poly yarn is woven into the weft yarn, and this changes the entire character of the fabric. Obviously, if you cuff this denim, you'll see a bright flash of red, but what we enjoy more is how the red weft makes its presence known by showing through the top surface of the fabric. It gives the entire fabric surface a subtle red tint and shadow. If you're ready for indigo denim like no other, act fast, as this is a limited run.
Choose either our classic Straight, Slim or Skinny fit. More details available on our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#321 Japan Selvedge, 12oz, Blue ID. 67% Cotton, 33% Poly
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
January / February 2026
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on JAPAN RED FIRE
"Definitely, worth the wait. I’m looking forward to breaking them in. I got the 38 straight and they fit great. For others info, I wear 36x36 in Levi’s. I was a little worried because it recommended going a size up. I know 38 straight will be good for other pairs, going forward. It’s my third pair, I have the 1968 and a Rainbow pair. I plan on getting a few more. Highly recommend!"
-Robert D. | Verified Buyer
"Measured myself as instructed, but missed the "order one size up" instruction as these have a red poly weft thread and I should have ordered a slim 35" waist. They were snug out of the package (kudos on minimal packaging), and tight after washing and letting hang dry. Washed them twice now, but pulled them from the dryer after 10 minutes and wore them damp. They've stretched perfectly, and I love the fit and unique color. So now I've ordered three more pairs of jeans from stock, and will be ordering more on campaign."
-Leslie F. | Verified Buyer
"Owned 5 Pieces of these 1 Well-Worn 1 Working in Progress 1 For slimmer Waist 2 Storage, in case this fabric gone for another few years."
-Vincent L. | Verified Buyer
"The straight cut was a little tighter than I would usually wear, but the fabric and look are exquisite. I can't wait to see the fades on these"
-James M. | Verified Buyer
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What Customers Are Saying
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
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