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#541 The Rainbow Selvedge

Selvedge Denim Jeans

$129

Save 50-67%

Typically priced at $258-$387 in retail.

Fit

Fit Guide & Size Chart

Size

42% funded
Launched about 4 hours ago

Estimated ship date
October / November 2026

Cut and sewn in California

100% Cotton

This denim was the first find that came from our global search for selvedge. We had a feeling it would make for a stunning pair of denim. Based on the response it has received it seems we're all in agreement. The Rainbow Selvedge. Enjoy it and wear it well.

Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep a starting point as you can find. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for its balance of usability and toughness. The weft is where things take a bold and colorful turn. A range of colored yarns is deployed to create a vivid rainbow effect on the backside of the fabric. The colors change slightly with each batch. The pictures tell the full, glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.

Inseam

Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.

Fabric

#541, 100% Cotton, 12oz, Red, Blue or Rainbow ID

Finish

Raw, Contrast Stitching, Brown Leather Patch

Trims

Custom Gustin hardware, stamped leather patch

Made in

Fit guide

Click here for our fit guide.

Est. Ship

October / November 2026

What is selvedge denim? Read more on our blog.

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more

Customer Feedback on #541 THE RAINBOW SELVEDGE

"Felt like a glove and simply gorgeous."

-Joseph L. | Verified Buyer

"Very nice quality jeans with good attention to detail. The rainbow isn’t gaudy because the weft colors are not overly vibrant, but it adds an interesting effect through the dark warp. It’s a subdued rainbow, which I really like. The cut is very nice too. Roomy but fitted. The denim is very smooth and doesn’t show really any slub or nep. There’s a good amount of flexibility in the material, which makes it comfortable as well. I was impressed by these jeans."

-Matthew L. | Verified Buyer

"Very very lovely jeans. First expensive pair of raw denim. Such a cool model and I'm excited to see how they fade! My only complaint is i wish a different cut with a higher rise would have been available at purchase. I really like the wrangler cowboy cuts and like how they fit. I have been informed that a model does have a higher rise available (i think it's the 1968 vintage model) and I wish a similar cut was available for this model."

-Jorden H. | Verified Buyer

"I currently own pairs of jeans that are over 15 years old and not half the quality of these, so I’m especially looking forward to growing old with these. I’ll likely be replacing my entire denim jean collection with Gustin."

-Kyle M. | Verified Buyer

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