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#541 The Rainbow Selvedge

Selvedge Denim Jeans

$129

Save 50-67%

Typically priced at $258-$387 in retail.

Fit

Fit Guide & Size Chart

Size

58% funded

Estimated ship date
September 2026

Cut and sewn in California

100% Cotton

This denim was the first find that came from our global search for selvedge. We had a feeling it would make for a stunning pair of denim. Based on the response it has received it seems we're all in agreement. The Rainbow Selvedge. Enjoy it and wear it well.

Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep a starting point as you can find. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for its balance of usability and toughness. The weft is where things take a bold and colorful turn. A range of colored yarns is deployed to create a vivid rainbow effect on the backside of the fabric. The colors change slightly with each batch. The pictures tell the full, glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.

Inseam

Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.

Fabric

#541, 100% Cotton, 12oz, Red, Blue or Rainbow ID

Finish

Raw, Contrast Stitching, Brown Leather Patch

Trims

Custom Gustin hardware, stamped leather patch

Made in

Fit guide

Click here for our fit guide.

Est. Ship

September 2026

What is selvedge denim? Read more on our blog.

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more

Customer Feedback on #541 THE RAINBOW SELVEDGE

"They feel great and they look great! The rainbow pattern garners attention and interest. They feel great! Soft and cozy!"

-Aaron D. | Verified Buyer

"The most delicious denim I've experienced."

-Michael P. | Verified Buyer

"Good things come to those who wait! These jeans were my first purchase from Gustin and I’ve been holding my breath wondering if they were going to fit (after coming all the way to Australia), but I shouldn’t have worried. Absolutely true to size. They fit well, and the raw denim has started to take my shape after only a few hours of wear. Can’t wait to see what they look and feel like in a couple of months."

-Michael B. | Verified Buyer

"First time buyer.Ordered 31 SLIM Took the sizing seriously and the jeans fit perfectly! I ordered the slim fit and would also have been happy with the skinny.In a thinner material I would go skinny."

-Wade B. | Verified Buyer

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