Click here to shop our 4th of July Stock Sale!

#541 The Rainbow Selvedge

Selvedge Denim Jeans

$129
Save 50-67%
Typically priced at $258-$387 in retail.
Size
69% funded
Estimated ship date
September / October 2025
Cut and sewn in California
100% Cotton
If you missed the first run of this specialty selvedge, today you have another shot. We're getting a small lot woven just for us. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. This was our first new find that come from our global search for selvedge. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep as starting point as you find and a great starting color. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for it's balance of usability and toughness. The weft is where things take bold and colorful turn. A range of colored yarns are deployed to create a vivid rainbow effect on the backside of the fabric. The pictures tell the full glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
September / October 2025
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save 25% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn More

Customer Feedback on #541 THE RAINBOW SELVEDGE
"First time buyer.Ordered 31 SLIM Took the sizing seriously and the jeans fit perfectly! I ordered the slim fit and would also have been happy with the skinny.In a thinner material I would go skinny."
-Wade B. | Verified Buyer
"Very pleased with the fit and look. I got the 38 straight. I wear 36x36 in Levi’s, if that helps anyone. Looking forward to getting the Japan Red Fire in January"
-Robert D. | Verified Buyer
"The production and shipping speed was a nice surprize - just a week or so upon closing the campaign. Well, these appeared somewhat darker than I expected, almost black, can't wait to wash them to see the rainbow colours breaking through. One tiny little thing: the left leg is just 3-5 mm narrower than the right leg, which is super important for someone with larger calves, like me. Wouldn't have noticed otherwise. All the rest is just fine, great fabric, will surely soften after the first wash. Look gorgeous and elegant. Happy with the purchase."
-Dmytro D. | Verified Buyer
"My second pair of jeans from Gustin and certainly not my last. The construction and material quality is top notch. The rainbow selvedge is something different and I get compliments when wearing them (with a big 3” turn up) awesome jeans that I would 100% recommend"
-Jeff H. | Verified Buyer
Bestsellers
Bestseller
gustin japan hemp waffle polo - oatmeal
Japan Hemp Waffle Polo - Oatmeal
23% funded
$109
Bestseller
gustin cosmic rainbow nep t-shirt 2 pack
Cosmic Rainbow Nep T-Shirt 2 Pack
49% funded
$59
Bestseller
gustin heavyweight t-shirt earth fade collection (turtle moss, highlands moss, slate blue)
Heavyweight T-Shirt Earth Fade Collection (Turtle Moss, Highlands Moss, Slate Blue)
72% funded
$64
Bestseller
gustin rainbow nep t-shirt 2 pack (cosmic, natural)
Rainbow Nep T-Shirt 2 Pack (Cosmic, Natural)
62% funded
$59
Just launched
Just Launched
gustin #1290 guitars shirt - blue
#1290 Guitars Shirt - Blue
46% funded
Launched about 22 hours ago
$79
Just Launched
gustin #1291 guitars shirt - grey
#1291 Guitars Shirt - Grey
43% funded
Launched about 22 hours ago
$79
Just Launched
gustin #1292 baseball shirt - brown
#1292 Baseball Shirt - Brown
36% funded
Launched about 22 hours ago
$79
Just Launched
gustin #1293 baseball shirt - blue
#1293 Baseball Shirt - Blue
26% funded
Launched about 22 hours ago
$79
What Customers Are Saying
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.