Crowdfunding
Estimated ship date
September / October 2025
September / October 2025
Cut and sewn in California
100% Cotton
If you missed the first run of this specialty selvedge, today you have another shot. We're getting a small lot woven just for us. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. This was our first new find that come from our global search for selvedge. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep as starting point as you find and a great starting color. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for it's balance of usability and toughness. The weft is where things take bold and colorful turn. A range of colored yarns are deployed to create a vivid rainbow effect on the backside of the fabric. The pictures tell the full glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom hardware, hand stamped leather patch
Made in
Fit guide
Est. Ship
September / October 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on #541 THE RAINBOW SELVEDGE
"They feel great and they look great! The rainbow pattern garners attention and interest. They feel great! Soft and cozy!"
-Aaron D. | Verified Buyer
"My first pair of Gustins and I LOVE them. Perfect fit - I have pretty solid legs and the Slim 38 are perfect. I sometimes struggle with this so relieved Gustin design got this right (for me at least!).
The quality is outstanding - I have been wearing them three days in a row and they get better and better.
I have 3 other pairs on order - can’t wait to try them on when they arrive - I think I could have just found my jeans brand for life!!"
-Adam L. | Verified Buyer
"Felt like a glove and simply gorgeous."
-Joseph L. | Verified Buyer
"Good things come to those who wait!
These jeans were my first purchase from Gustin and I’ve been holding my breath wondering if they were going to fit (after coming all the way to Australia), but I shouldn’t have worried. Absolutely true to size.
They fit well, and the raw denim has started to take my shape after only a few hours of wear. Can’t wait to see what they look and feel like in a couple of months."
-Michael B. | Verified Buyer
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