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#75 jeans after wear-in. Actual jeans will appear raw like the last photo

#75 Raw before wear-in

#75 jeans after wear-in. Actual jeans will appear raw like the last photo

#75 Raw before wear-in

#75 Okayama Standard

Japanese Selvedge Denim Jeans

$139

Save 50-67%

Typically priced at $278-$417 in retail.

Fit

Fit Guide & Size Chart

Size

93% funded

Estimated ship date
August 2026

Cut and sewn in California

100% Cotton

The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.

Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we liked in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim. You will receive a new pair of raw denim, not worn-in or distressed.

This is the same style and quality that was sold in boutiques all over the country for much higher.

*Note: unlike most brands, we don't use vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.

Inseam

Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.

Fabric

#75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton

Finish

Raw, Contrast Stitching, Brown Patch

Trims

Custom Gustin hardware, stamped leather patch

Made in

Fit guide

Click here for our fit guide.

Est. Ship

August 2026

What is selvedge denim? Read more on our blog.

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more

Customer Feedback on #75 OKAYAMA STANDARD

"These are a lovely pair of jeans! I love the look, feel and texture of this pair of selvedge denim. I'm not sure how well they will hold up, or what the fading process will look like in a year, but I'm very happy with my purchase. After following the size guide and having my wife measure my waist I was pretty confident that a 34 skinny would be the right size. They ended up being a bit too tight in the top block and calves. In the past I would have settled for this knowing that the jeans would eventually loosen up. However my approach to selvedge denim has changed after months of reading reddit posts and watching youtube videos. After a few returns I finally settled on a 35 skinny which is about 2-3 sizes above what I would wear with other non selvedge brands (Levis, Boulder Denim, etc). The Gustin CS team have been an absolute pleasure to work with! Eric helped me navigate the return process with ease and I would happily order from Gustin again."

-Ben G. | Verified Buyer

"Excellent quality! Distinctive selvage and true fit. I wear both straight and slim depending on use. Slim is just too tight on the Harley, but nice for a night out. I love these jeans - thanks to Gustin for a great product at a great price !"

-James A. | Verified Buyer

"This pair of jeans fit great and are well made. Looking forward to see how they fade because the stock photos helped sell me!"

-Jordan H. | Verified Buyer

"beautiful denim . they finally got to me being carried over from LA -Beijing by my friend. I will have to get them hemmed next week so I can put them into full rotation . Appreciate your business model and I will definitely have to cop some more product . GUSTIN is officially in the rotation."

-Wes C. | Verified Buyer

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