Typical retail price $272 to $408. Our crowdsourced model saves you 50% to 66% on every purchase.
100% funded
Cut and sewn in the United States.Cut and sewn in San Francisco.
This is closed, fully-funded crowdfunding campaign. It is estimated to ship in November / December 2022.
You are backing a crowdfunded product! Once this item reaches 100% funding, production will begin. Most campaigns reach full funding in about 2 weeks. We are estimating this ship date based on typical timelines for funding and production. This item is estimated to ship in November / December 2022.
This item is estimated to ship in November / December 2022.
Deep oxblood and jet black combine to create a stunningly result in this shirting from Japan.
Typically, shirting combines colors in the form of a pattern. Maybe it's a classic Gingham or Plaid. This shirt does things differently and the result is simply beautiful. It starts with a richly colored oxblood warp. It's a color that truly glows. The weft, is a pure jet black. This serves to create a dark shadow beneath the bright top surface which lends a level complexity and depth that's very new. Add to that one of the most softly brushed surfaces and you truly have it all: wondeful style and incredible comfort.
We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.
We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.
Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."