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$109
Save 50-67%
Typically priced at $218-$327 in retail.
100% funded
Campaign sold out
Cut and sewn in California.
This is closed, fully-funded crowdfunding campaign.
It is estimated to ship in April 2024.
When we find colors that work perfectly with raw denim we just can't help ourselves. In our updated Classic shirt style, the Magenta plaid gets even better.
This style uses cotton poplin cloth from one of the finest mills in Japan. The combination of colors in this plaid is what drew us in. Magentas give it color while muted tans keep it mellow. Thin purple/blue lines bring it all together. It just works. The pattern is classic and the lighter weight makes it super comfortable. We pre-wash to enhance the feel and to reduce shrink. We can't wait to get this on with some crisp dark indigo denim.
We spent the most time making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.
We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needlework to the locker loop to the box pleat.
Buttons downs that are made in the USA using our quality material and construction are typically priced much higher. The Gustin model, with your support, lets us do much better.
Fabric
#65 Japan Poplin, 3.0oz
Finish
Pre-washed
Trims
Mother of pearl buttons, custom Gustin label
Made in
made in usa
Fit guide
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What Customers Are Saying
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
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