These new shirts do it all right starting with the most fundamental ingredients all the way to surface pattern. The base ingredient is organic cotton. Rare to find in a woven like. That cotton is carefully woven and intensely brushed to create a sturdy 6.5 ounce flannel with huge volume and a beautifully soft hand. A timeless window pane plaid allows each of the colors an equal chance to show and that's a good thing as the combinations are winners - this version in a grey scale palette with sharp white highlights. There is also a subtle melange effect in the yarn that adds a slight heather effect. Great ingredients, style and comfort at a serious value.

This shirt is sewn up in our Classic Style. We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.

We made two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.