The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we liked in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim. You will receive a new pair of raw denim, not worn-in or distressed.
This is the same style and quality that was sold in boutiques all over the country for much higher.
*Note: unlike most brands, we don't use vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam. Waist sizes 34+ have a 36" inseam.
Fabric
#75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton
Gustin has partnered with Denim Therapy to offer discounted custom hemming.
As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming
that will match the original construction of your selvedge.
"They arrive stiff as a board. Thick luscious denim. They will need a couple of months to break in. So In a couple of years I’ll be able to let you know how much I like the. My last pair( similiar denim ) are v worn and faded nicely down. But still retain the weight and have another 10 years in them. Expect these will be likewise. Excellent value. Most jeans that I bought (prior to Gustin)lasted a year."
-Nigel S. | Verified Buyer
"This is the fabric that you recommend to people that are looking to get into selvedge denim. It is the perfect weight and is an excellent fader. This is my third pair of Okayama Standards. I have Slim, Straight and now a Vintage Straight. The Vintage Straight cut is my new favorite. I was looking for a straight that wasn’t too baggy or too tapered and that had a higher rise. This is the highest rise that Gustin offers and it is great. The rise is really the key aspect of this cut. It is so comfortable and offers excellent coverage. I’m excited to see these after they fade. I suspect they’ll age wonderfully, just like my other Okayamas."
-Brian C. | Verified Buyer
"Seems like great quality material. I like the look of it and the stitching.
Fit is decent. Feels like the butt and crotch are a little tight, same with the calves. I ordered the 38 slim, will order a 38 straight next time."
-Kyle R. | Verified Buyer
"Excellent quality! Distinctive selvage and true fit. I wear both straight and slim depending on use. Slim is just too tight on the Harley, but nice for a night out. I love these jeans - thanks to Gustin for a great product at a great price !"
"Thank you so much for taking the time to make sure that the pant fits me right. Can't thank you enough. This is what makes Gustin stand a part."
-Lauren C. | Verified Buyer
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"