The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers. Today, you have the chance to get in on this all-American denim from Cone Mills at one of our best values.

Gustin jeans made from sanforized raw selvage denim from Cone Mills White Oak plant in Greensboro, North Carolina. The 1968 is somewhat of a premium denim company darling. It's been used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see its brightness and that indigo shade a few levels lighter than a traditional dark blue, it starts to stand out. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is American denim at it's best.

This is the same style and quality that was sold in boutiques all over the country for $205+.

*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.