Use code SHIPFREE to get free domestic shipping on all featured stock.
$99
Save 50-67%
Typically priced at $198-$297 in retail.
Size
98% funded
Estimated ship date
August / September 2025
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
August / September 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on THE 1968
"I like my 1968s! I’ve been wearing them 7 months and still breaking them in (not washed yet) but I love the weight and fit. Can’t wait to see how they look as they age."
-Jeff T. | Verified Buyer
"So far, the 1968 Straight Fit (36" waist) are head and shoulders the highest quality jeans I've ever had. I've only worn them a few times, but I expect many years of reliable service. The sizing chart was remarkably accurate, and I'm already planning to order a few more pairs and back a few campaigns. I'm tall and thin and very thankful for the 36" inseam in a high quality, stylish, affordable, American-made product. You've made a repeat customer out of me. Thanks!"
-Jason F. | Verified Buyer
"My second pair of Gustins. Best jeans ever."
-Doug O. | Verified Buyer
"These jeans are great! They have a great weight and beautiful color stitching."
-William S. | Verified Buyer
Bestsellers
Bestseller
gustin vintage heavyweight sweatshorts - natural rainbow nep
Vintage Heavyweight Sweatshorts - Natural Rainbow Nep
45% funded
Launched about 11 hours ago
$65
Bestseller
gustin vintage heavyweight sweatshorts - black
Vintage Heavyweight Sweatshorts - Black
30% funded
Launched about 11 hours ago
$65
Bestseller
gustin the 1968
The 1968
98% funded
$99
Bestseller
gustin #1275 beast linen shirt
#1275 Beast Linen Shirt
10% funded
Launched about 10 hours ago
$134
Just launched
Just Launched
gustin #1 japan red patchwork joggers
#1 Japan Red Patchwork Joggers
0% funded
Launched about 9 hours ago
$116
Just Launched
gustin vintage heavyweight sweatshorts - heather grey
Vintage Heavyweight Sweatshorts - Heather Grey
31% funded
Launched about 11 hours ago
$65
Just Launched
gustin vintage heavyweight sweatshorts - navy
Vintage Heavyweight Sweatshorts - Navy
29% funded
Launched about 11 hours ago
$65
Just Launched
gustin #1282 space peppers shirt
#1282 Space Peppers Shirt
36% funded
$79
What Customers Are Saying
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.