The 1968

$81
6 days left
Typical retail price $162 to $243.
Our crowdsourced model saves you 50% to 66% on every purchase.
91% funded
Proudly made at our factory in the United States.
made in usa
A true selvedge denim icon from the last great American selvedge denim mill. This is the deadstock Cone 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills White Oak plant in Greensboro, North Carolina. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is American denim at its best and quite possible the last time we'll ever have it.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
November / December 2023
Collections
Bestsellers
gustin #388 italy stretch
#388 Italy Stretch
61% funded
18 days left
$109
gustin #415 blackxblack rainbow neps
#415 BlackXBlack Rainbow Neps
94% funded
10 days left
$189
gustin #75 okayama standard
#75 Okayama Standard
97% funded
9 days left
$139
gustin #264 cone white oak monster orange id
#264 Cone White Oak Monster Orange ID
97% funded
8 days left
$139
Just launched
gustin twisted yarn fleece crewneck - heather grey
Twisted Yarn Fleece Crewneck - Heather Grey
10% funded
Launched about 10 hours ago
$49
gustin twisted yarn fleece crewneck - navy
Twisted Yarn Fleece Crewneck - Navy
10% funded
Launched about 10 hours ago
$49
gustin twisted yarn fleece crewneck - charcoal
Twisted Yarn Fleece Crewneck - Charcoal
12% funded
Launched about 10 hours ago
$49
gustin #42 indigo doby workshirt
#42 Indigo Doby Workshirt
0% funded
11 days left
$119
Your cart
×
Your cart is empty. Let's find something to fill it.