Free shipping on featured stock + up to 50% off stock sale. Shop now.
$99
Save 50-67%
Typically priced at $198-$297 in retail.
Fit
90% funded
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in April 2025.
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
April 2025
Collections
What is selvedge denim? Read more on our blog.
Customer Feedback on THE 1968
"I am very satisfied with my 1968's which is aging beautifully. It deserves 5 stars."
-Rodolphe A. | Verified Buyer
"They Look Great! Love The Feel, And Fit!"
-Matthew R. | Verified Buyer
"Great looking pair of jeans! My first raw pair and very happy with them"
-Eric C. | Verified Buyer
"American sewn jeans made with what could be the last of American Cone selvedge denim. I now have 4 pairs of the 1968. They fit true to size (no vanity sizing) and I wear the straight cut; which fit well over my cowboy boots. I have an athletic build (6'00", 180lbs, 33 waist, lean) and the seat and thighs, while fitted, give me the room I need (I could never wear skinny or low rise jeans) while being flattering. Amazing value."
-John V. | Verified Buyer
Bestsellers
Bestseller
gustin the 1968
The 1968
90% funded
$99
Bestseller
gustin #560 gold fire
#560 Gold Fire
93% funded
$149
Bestseller
gustin #352 japan midnight broken stretch
#352 Japan Midnight Broken Stretch
60% funded
$89
Bestseller
gustin #409 monster indigo x brown
#409 Monster Indigo X Brown
42% funded
$169
Just launched
Just Launched
gustin #183 monster indigo x brown workshirt
#183 Monster Indigo X Brown Workshirt
8% funded
$189
Just Launched
gustin #1300 vivid 50's shirt - rainbow
#1300 Vivid 50's Shirt - Rainbow
11% funded
$119
Just Launched
gustin #1301 vivid 50s shirt - soda fountain
#1301 Vivid 50s Shirt - Soda Fountain
8% funded
$119
Just Launched
gustin #286 black x black stretch
#286 Black X Black Stretch
55% funded
$139
What Customers Are Saying
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.