Reviews for The 1968
"I love the 68. They are my daily go to"
-Brian P. | Verified Buyer
"I absolutely love my 1968’s. They are the perfect retro denim and so far the fit is excellent. I haven’t washed them yet, so that will be an adventure, but I’m sure I will figure that out."
-Peter H. | Verified Buyer
"These jeans are great! They have a great weight and beautiful color stitching."
-William S. | Verified Buyer

The 1968

Typical retail price $198 to $297.
Our crowdsourced model saves you 50% to 66% on every purchase.
94% funded
Proudly made at our factory in the United States.
made in usa
You are backing a crowdfunded product!
Once this item reaches 100% funding, production will begin. Most campaigns reach full funding in about 2 weeks. We are estimating this ship date based on typical timelines for funding and production.
This item is estimated to ship in September / October 2024.
A true selvedge denim icon from the last great American selvedge denim mill. This is the deadstock Cone 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills White Oak plant in Greensboro, North Carolina. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is American denim at its best and quite possible the last time we'll ever have it.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Available in our Straight, Slim and Skinny fits.
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Raw, Contrast Stitching, Brown Patch
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
September / October 2024
What is selvedge denim? Read more on our blog.
Reviews for The 1968
"Needless to say, any pair of Cone is an instant classic, and the 1968 sits right in the wearability - ruggedness - look sweet spot. I settled for the straight fit to pair them with cowboy boots. The match is perfect, and highlights the superb Gustin's straight cut. I do own slim straights, too, which I love pairing with boots and sneakers. Both fits suit me well, but there's something very appealing about Gustin's straight cut in terms of comfort."
-Florin Z. | Verified Buyer
"I like my 1968s! I’ve been wearing them 7 months and still breaking them in (not washed yet) but I love the weight and fit. Can’t wait to see how they look as they age."
-Jeff T. | Verified Buyer
"I am very satisfied with my 1968's which is aging beautifully. It deserves 5 stars."
-Rodolphe A. | Verified Buyer
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What Customers Are Saying
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
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"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
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