1968 (raw)
1968 (worn-in)
1968 (worn-in)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (worn-in)
1968 (worn-in)
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in March 2025.
It is estimated to ship in March 2025.
Returns & Exchanges
If for any reason you are not happy with the item you receive, we are here to help.
Learn more.
If for any reason you are not happy with the item you receive, we are here to help.
Learn more.
A true selvedge denim icon from the last great American selvedge denim mill. This is the deadstock Cone 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills White Oak plant in Greensboro, North Carolina. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is American denim at its best and quite possible the last time we'll ever have it.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 USA Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
Fit guide
Est. Ship
March 2025
Collections
What is selvedge denim? Read more on our blog.
Customer Feedback on THE 1968
"I was apprehensive about ordering from abroad but I am delighted with my 1968s.
The sizing is true and they are a great fit. Thank you!"
-Chris W. | Verified Buyer
"These jeans are beautiful. I really love the look and feel of the 1968 denim, and I think these pants look really great on. They sit a little lower on the waist and tighter in the seat than I thought, which I'm not excited about, but I know that they will fit better as I wear them in, and they are already feeling better than when I first put them on. I just need to put my phone in a jacket pocket if I'm sitting."
-Dominick G. | Verified Buyer
"Very satisfied with the quality of materials and construction, will likely get another pair in a heavier weight once these are broken in."
-David I. | Verified Buyer
"Great looking pair of jeans! My first raw pair and very happy with them"
-Eric C. | Verified Buyer
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