Welcome to Gustin! Click here to get started.
Use code FIRSTSHIP to get free domestic shipping on your first order.
$149
Save 25-50%
Typically priced at $198-$297 in retail.
Size
This item is in-stock and ready to ship.
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on THE 1968
"This is the 4th pair of Gustins I've owned. I bought 3 pair about 8 years ago, and wore the heck out of them for 6 years, until they were absolutely falling apart. So I just ordered another pair, the 1968, and they are everything I remember about my first Gustins. After only wearing them for 2 weeks, they are already breaking in and sizing up a bit, and getting much more comfortable. I've received so many compliments on them already, they are a fantastic company that makes high quality, affordable products. My only wish is that they would print the name of the fabric on the inside pocket, like they do the other information. I would have loved to use my old 3 pairs for a reference on what material to buy, but I have no recollection of what those fabrics were from 8 years ago."
-Adam K. | Verified Buyer
"Fantastic jeans!!! Length was somewhat long but not a deal breaker. Will definitely buy again."
-Eduardo C. | Verified Buyer
"This is my first purchase from your company. I’m in my first 2-3 weeks of breaking them in. I find them beautifully made and I am looking forward to see the results after 6 months. I have purchased 3 more since and waiting for a 4th pair to open up"
-Raymond A. | Verified Buyer
"Very excellent denim jeans. Classic cut, well sewn."
-Edward H. | Verified Buyer
Bestsellers
Bestseller
gustin the 1968
The 1968
97% funded
$99
Bestseller
gustin rainbow nep t-shirt 2 pack (cosmic, natural)
Rainbow Nep T-Shirt 2 Pack (Cosmic, Natural)
99% funded
$59
Bestseller
gustin #562 selvedge herringbone denim
#562 Selvedge Herringbone Denim
96% funded
$129
Bestseller
gustin #172 titanium slub workshirt
#172 Titanium Slub Workshirt
93% funded
$119
Just launched
Just Launched
gustin #470 japan silk gaberdine 5 pocket - olive drab
#470 Japan Silk Gaberdine 5 Pocket - Olive Drab
8% funded
Launched about 17 hours ago
$179
Just Launched
gustin #471 japan silk gaberdine 5 pocket - black
#471 Japan Silk Gaberdine 5 Pocket - Black
6% funded
Launched about 17 hours ago
$179
Just Launched
gustin #493 japan silk gaberdine 5 pocket - khaki
#493 Japan Silk Gaberdine 5 Pocket - Khaki
8% funded
Launched about 17 hours ago
$179
Just Launched
gustin #1317 retro loose weave plaid - cream rust
#1317 Retro Loose Weave Plaid - Cream Rust
46% funded
$169
What Customers Are Saying
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.