Welcome to Gustin! Click here to get started.
Use code FIRSTSHIP to get free domestic shipping on your first order.
×
$149
Save 25-50%
Typically priced at $198-$297 in retail.
Size
This item is in-stock and ready to ship.
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note: unlike most brands, we don't use vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on THE 1968
"I like my 1968s! I’ve been wearing them 7 months and still breaking them in (not washed yet) but I love the weight and fit. Can’t wait to see how they look as they age."
-Jeff T. | Verified Buyer
"Bang for buck these are a great pair of selvedge jeans added bonus they are USA made! My only complaint is the length I have selvedge jeans from other companies and I was able to order in my normal length, I’m 5’10 and I looked like a toddler wearing his dads jeans 🤣 had to take them to the tailor for a proper fit. All and all an excellent product I would recommend."
-Ryan A. | Verified Buyer
"Perfect."
-D'wayne T. | Verified Buyer
"I have 2 pairs of these jeans now and I love them."
-Marty B. | Verified Buyer
Bestsellers
Bestseller
gustin #498 featherweight broken twill
#498 Featherweight Broken Twill
5 Pocket Pants
93% funded
$79
Bestseller
gustin rainbow nep t-shirt 2 pack (cosmic, natural)
Rainbow Nep T-Shirt 2 Pack (Cosmic, Natural)
T-Shirts
98% funded
$59
Bestseller
gustin the 1968
The 1968
Selvedge
97% funded
$99
Bestseller
gustin #1264 palms on plaid shirt - sunset
#1264 Palms on Plaid Shirt - Sunset
Short Sleeve Shirts
10% funded
$99
Just launched
Just Launched
gustin #630 the whiskey selvedge
#630 The Whiskey Selvedge
Selvedge
61% funded
Launched 36 minutes ago
$149
Just Launched
gustin #1265 palms on plaid shirt - purple haze
#1265 Palms on Plaid Shirt - Purple Haze
Short Sleeve Shirts
6% funded
$99
Just Launched
gustin #1266 palms on plaid shirt - ocean
#1266 Palms on Plaid Shirt - Ocean
Short Sleeve Shirts
0% funded
$99
Just Launched
gustin the classic belt
The Classic Belt
Belts
10% funded
$49
What Customers Are Saying
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.