Featured Stock

1968 (raw)

1968 (worn-in)

1968 (raw)

1968 (worn-in)

The 1968

Name: The 1968
Brand: Gustin
SKU: 411
Price: 149.00 USD
Availability: InStock

Selvedge Denim Jeans

$149

Save 25-50%

Typically priced at $198-$297 in retail.

Fit

Fit Guide & Size Chart

Size

This item is in-stock and ready to ship.

Cut and sewn in California

100% Cotton

A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.

Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.

This is the same style and quality that was sold in boutiques all over the country for $205+.

*Note: unlike most brands, we don't use vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.

Inseam: Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric: #172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish: Raw, Contrast Stitching, Brown Patch
Trims: Custom Gustin hardware, stamped leather patch
Made in
Fit guide: Click here for our fit guide.

What is selvedge denim? Read more on our blog.

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more

Customer Feedback on THE 1968

"I had been wanting to buy a pair of selvedge denim jeans for some time, but I just couldn't justify the cost. When I found Gustin, I decided to try a pair of "The 1968" jeans and I'm glad I did. I have only had them a short time, but it is clear that they are made with the utmost care and attention to detail. The quality of the construction is evident straight away--much better than anything I have found in the big mall stores. I have since bought another pair of jeans and a shirt from Gustin, both of which are excellent. I only wish I had known about them sooner."

-Nathan M. | Verified Buyer

"I love this new classic cut. It was not sure about the higher waist line, but they fit really well and they’re comfortable, especially for somebody with larger thighs from cycling. Also, you can’t go wrong with any of the cone mills selvage denim. It is an absolute shame that the mill closed. I keep hoping that somebody will resurrect the brand with the original machines and bring some fabric Manufacturing back to the Carolinas."

-Joe C. | Verified Buyer

"The 1968 selvedge jeans is the very first product I ordered from Gustin. I'm very impressed by its quality and construction. The fit is perfect for me. It is exactly as described in its sizing chart. There's no discernible shrinkage after the first wash. And price-wise, it's the best value I got for my money. No doubt, I'm very satisfied with the product. It's been only a month since I got my first pair, I've ordered my second one, the pricier Japanese Red Fire denim. I can hardly wait for it. More power to you guys!"

-Eleazar P. | Verified Buyer

"Customer service was very good. Personalized responses given to emails! As to fit, seems perfect as recommended to me in an exchange I made. Will definitely, get more of their products!"

-Henry L. | Verified Buyer

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