Welcome to Gustin! Click here to get started.
Use code FIRSTSHIP to get free domestic shipping on your first order.
$149
Save 25-50%
Typically priced at $198-$297 in retail.
Size
This item is in-stock and ready to ship.
Cut and sewn in California
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on THE 1968
"The best quality pants ever purchased! The care for every thread in this article of clothing is unparalleled and it shows. I will never buy another brand again."
-Laura A. | Verified Buyer
"As a regular selvedge/heritage/Japanese denim guy, I bought these to give Gustin a try. Wow, was I blown away by the value, the denim, the construction and the fit. These jeans have made me a regular customer. Awesome jeans."
-David F. | Verified Buyer
"American sewn jeans made with what could be the last of American Cone selvedge denim. I now have 4 pairs of the 1968. They fit true to size (no vanity sizing) and I wear the straight cut; which fit well over my cowboy boots. I have an athletic build (6'00", 180lbs, 33 waist, lean) and the seat and thighs, while fitted, give me the room I need (I could never wear skinny or low rise jeans) while being flattering. Amazing value."
-John V. | Verified Buyer
"So far, the 1968 Straight Fit (36" waist) are head and shoulders the highest quality jeans I've ever had. I've only worn them a few times, but I expect many years of reliable service. The sizing chart was remarkably accurate, and I'm already planning to order a few more pairs and back a few campaigns. I'm tall and thin and very thankful for the 36" inseam in a high quality, stylish, affordable, American-made product. You've made a repeat customer out of me. Thanks!"
-Jason F. | Verified Buyer
Bestsellers
Bestseller
gustin rainbow nep t-shirt 2 pack (cosmic, natural)
Rainbow Nep T-Shirt 2 Pack (Cosmic, Natural)
97% funded
$59
Bestseller
gustin #501 indigo x purple
#501 Indigo X Purple
73% funded
$189
Bestseller
gustin #75 okayama standard
#75 Okayama Standard
97% funded
$139
Bestseller
gustin #172 titanium slub workshirt
#172 Titanium Slub Workshirt
87% funded
$119
Just launched
Just Launched
gustin vintage heavyweight sweatshirt - cosmic rainbow nep
Vintage Heavyweight Sweatshirt - Cosmic Rainbow Nep
6% funded
$119
Just Launched
gustin #1334 patchwork shirt - vintage forest
#1334 Patchwork Shirt - Vintage Forest
64% funded
$169
Just Launched
gustin #1335 patchwork shirt - blue green
#1335 Patchwork Shirt - Blue Green
55% funded
$149
Just Launched
gustin #1336 patchwork shirt - rainbow
#1336 Patchwork Shirt - Rainbow
51% funded
$149
What Customers Are Saying
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.