#74 1960

The 1960 is a staple all-American denim. Now that we have a few pairs in our hands from the first run, we couldn't pass up a chance to offer this style again.

Gustin jeans made from sanforized raw selvage denim from Cone Mills White Oak plant in Greensboro, North Carolina. This style has everything we've come to expect from a great USA selvedge: a slightly lighter indigo shade, solid weave and a nice white weft show through for brightness and. However, this selvedge also has a very unusual finish - it's unsinged. Singeing is a heat treatment that burns off fuzz from the fabric surface. The 1960 retains this character on its surface. Think of it as throwback to a time when less treatment was done on fabrics. We love it and it's certainly not something you'll find often. As you can see, it's a great denim to wear and has a great look from day one.