Crowdfunding
Fit Guide & Size Chart
Estimated ship date
November 2026
November 2026
Cut and sewn in California
100% Cotton
This denim was the first find that came from our global search for selvedge. We had a feeling it would make for a stunning pair of denim. Based on the response it has received it seems we're all in agreement. The Rainbow Selvedge. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep a starting point as you can find. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for its balance of usability and toughness. The weft is where things take a bold and colorful turn. A range of colored yarns is deployed to create a vivid rainbow effect on the backside of the fabric. The colors change slightly with each batch. The pictures tell the full, glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red, Blue or Rainbow ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
Fit guide
Est. Ship
November 2026
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Learn moreCustomer Feedback on #541 THE RAINBOW SELVEDGE
"Good things come to those who wait!
These jeans were my first purchase from Gustin and I’ve been holding my breath wondering if they were going to fit (after coming all the way to Australia), but I shouldn’t have worried. Absolutely true to size.
They fit well, and the raw denim has started to take my shape after only a few hours of wear. Can’t wait to see what they look and feel like in a couple of months."
-Michael B. | Verified Buyer
"These jeans are most excellent."
-Joshua E. | Verified Buyer
"1st selvage and I took a risk on the rainbow being too flashy, but it really isn't. Looks mostly like a normal jean unless you point it out to someone because you can see the colors up close. Very well made, and I was impressed by the seams. I would not tolerate anything skinnier and they barely fit over my boots.
If I could change anything it would be, at least one more belt loop if not two. And I would like a bootcut offering. Probably will buy another pair less flashy."
-Benjamin C. | Verified Buyer
"I currently own pairs of jeans that are over 15 years old and not half the quality of these, so I’m especially looking forward to growing old with these. I’ll likely be replacing my entire denim jean collection with Gustin."
-Kyle M. | Verified Buyer
Bestsellers
Bestseller
Just launched
Just Launched
Just Launched
Just Launched
#121 Japan Brushed Linen Chambray 5 Pocket - OliveXBlack
5 Pocket Pants
59% funded
Launched about 13 hours ago
$149