The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we liked in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim. You will receive a new pair of raw denim, not worn-in or distressed.
This is the same style and quality that was sold in boutiques all over the country for much higher.
*Note: unlike most brands, we don't use vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam. Waist sizes 34+ have a 36" inseam.
Fabric
#75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton
Gustin has partnered with Denim Therapy to offer discounted custom hemming.
As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming
that will match the original construction of your selvedge.
"Great pair of jeans! I usually wear a 34 waist. Got a 36…full wash and dry and these fit perfectly! The color is second to none."
-Aaron D. | Verified Buyer
"After trying several of the Denims from Gustin, this is my favorite so far. Not sure why, I haven’t even washed them yet…just wearing them over the course of a week, but they feel like a better grade of denim."
-Paul G. | Verified Buyer
"I have purchased a few Gustin jeans via eBay. Found my size and cut. I ordered my first brand new pair of the #75 Okayama Standard. I got the California Straight. I ordered a 34 waist the hemming done at Denim Therapy made them look and fit just as I wished. Patience was well worth the end product. Who knew jeans could be so awesome?"
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."