Bestseller
1968 (raw)
1968 (worn-in)
1968 (worn-in)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (worn-in)
1968 (worn-in)
Fit Guide & Size Chart
Estimated ship date
November / December 2026
November / December 2026
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note: unlike most brands, we don't use
vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.
- Inseam
- Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam. - Fabric
- #172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
- Finish
- Raw, Contrast Stitching, Brown Patch
- Trims
- Custom Gustin hardware, stamped leather patch
- Made in
-
- Fit guide
- Click here for our fit guide.
- Est. Ship
- November / December 2026
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Learn moreCustomer Feedback on THE 1968
"My second pair of Gustins. Best jeans ever."
-Doug O. | Verified Buyer
"Fantastic jeans!!! Length was somewhat long but not a deal breaker. Will definitely buy again."
-Eduardo C. | Verified Buyer
"I absolutely love my 1968’s. They are the perfect retro denim and so far the fit is excellent. I haven’t washed them yet, so that will be an adventure, but I’m sure I will figure that out."
-Peter H. | Verified Buyer
"The 1968 was my first purchase from Gustin. Exceptional quality of the materials, beautiful craftsmanship make this a favorite. I've worn them for nearly two weeks and they are wearing in very well. Cannot wait for the Red Fire! Looking forward to acquiring more products in the future."
-Michael H. | Verified Buyer
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