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#123 Plant Dye Indigo

Japanese Selvedge Denim Jeans

$139
Save 59-73%
Typically priced at $338-$507 in retail.
100% funded
Campaign sold out
Estimated ship date
March / April 2025
Cut and sewn in California
Natural indigo plant dye is used to create a true old-world selvedge. It starts with a beautiful postal blue color that fades to stunning hues over time. To make it even better we're giving you $30 off for this campaign only. Happy Holidays.
The heart and soul of this denim is the dye. It uses natural indigo plant dye, which is very rare and quite pricey. It's the way original denim was dyed and we love that nod to history. It’s dyed to the perfect light vintage postal blue color. It has a softness to it that's often seen when plant dye is involved. The wonderfully vivid wear-in is the icing on the cake—the perfect natural canvas to make your mark on. We love denim like this done the old fashioned way.
Choose either our classic Straight fit or our new Slim fit. More details available in our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#123 Japan Selvedge, 12.0oz, Blue ID, Natural Indigo Plant Dye
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
What is selvedge denim? Read more on our blog.
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What Customers Are Saying
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
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