#194 American Standard

100% funded

Campaign closed


If you're like us, you always want the perfect pair of classic, wearable raw denim in your collection. All-American, deep blue, white weft, red ID - the American Standard delivers it all at one of the best values we've ever offered.

Gustin jeans made from sanforized raw selvage denim from Cone Mills White Oak plant in Greensboro, North Carolina. A great pair of classic jeans is something that becomes part of you. It's the pair of denim you reach for most days. It's molded perfectly to your body and wears in uniquely to your life. This is what the American Standard represents to us. The shade is a deep dark indigo. Although nicely starched, it's mid-weight keeps it relatively wearable even in raw form so you'll look forward to creasing them up every day. A crisp white weft and just the right amount of show through brightens up the overall shade and keeps the look traditional. A timeless red selvedge ID finished it off. This is true, clean, raw selvedge denim made right in the USA and just waiting to be part of your rotation.

This is the same style and quality that was sold in boutiques all over the country for $205+.

*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.


Fit Available in our Straight, Slim and Skinny fits.
Fabric #194 Cone Mills Selvedge, 12.0oz, Red ID
Finish Raw, Contrast Stitching, Brown Patch
Trims Custom hardware, hand stamped leather patch
Made in California
Fit Guide Click here for our fit guide.
Shipping Dec / Jan 2017
Gustin logo

Get all the latest updates.


Never miss a campaign.