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$79
Save 50-67%
Typically priced at $158-$237 in retail.
100% funded
Campaign sold out
Estimated ship date
September / October 2019
Cut and sewn in California
Sometimes we like to make it impossible to pass on a pair of denim. The Pure Blue 13 is a prime example. Selvedge at this price point puts you in an intensely classic, indigo denim from Japan. It's a go-to pair at a crazy value.

Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. As you might imagine, we have lots of denim in our closets. It's hard not to if you work here. But there is always a certain kind of pair of that makes its way to the top of our personal piles. It's usually classic: dark indigo, white weft, solid weight, starchy enough to get nice creases without being over bearing. It's the kind of denim that just looks great on, pairs well with everything and will be with you for years. This is what drew us the Pure Blue 13. It has a deep navy warp with a lot of brightness from the white weft. The surface is just a touch fuzzy, giving it a slightly more vintage look. It's densely woven and has a subtle crisp feel when raw. The red selvedge ID tops it off. This is what great raw denim from Japan is all about.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#210 Japan Selvedge, 13oz, Red ID
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Click here for our fit guide.
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
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What Customers Are Saying
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer