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$189
Save 50-67%
Typically priced at $378-$567 in retail.
Size
We don't vanity size. Most order 2 sizes up from their usual brand. Find your Gustin size →
Size — garment waist . Change
99% funded
Estimated ship date
June / July 2026
Cut and sewn in California
Seeing is believing. These photos confirm our theory: The Red Fire is one of those denims that sounds incredible in theory and looks even cooler in reality. An indigo warp and brilliant, fiery red weft make this selvedge stand apart from anything else in your denim collection.
Note: We recommend going up one size in this fabric.
This one makes use of a unique weft to a spectacular result. It starts out nicely with a deep navy warp, creating a dark top surface. The weft takes things in a totally new direction. Its fiery red poly yarn is woven into the weft yarn, and this changes the entire character of the fabric. Obviously, if you cuff this denim, you'll see a bright flash of red, but what we enjoy more is how the red weft makes its presence known by showing through the top surface of the fabric. It gives the entire fabric surface a subtle red tint and shadow. If you're ready for indigo denim like no other, this one's for you!
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#321 Selvedge, 12oz, Red ID. 67% Cotton, 33% Poly
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
June / July 2026
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
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What Customers Are Saying
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
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