Welcome to Gustin! Click here to get started.
$189
Save 50-67%
Typically priced at $378-$567 in retail.
Size
66% funded
Estimated ship date
September / October 2025
Cut and sewn in California
Seeing is believing. These photos confirm our theory: the Japan Red Fire is one of those denims that sounds incredible in theory and looks even cooler in reality. An indigo warp and brilliant, fiery red weft make this limited run selvedge from Japan stand apart from anything else in your denim collection.
Note: We recommend going up one size in this fabric.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. A cousin fabric to our Japan Shine selvedge, this one makes use of a unique weft to spectacular result. It starts out nicely with a deep navy warp, creating a dark top surface. The weft takes things in a totally new direction. Its fiery red poly yarn is woven into the weft yarn and this changes the entire character of the fabric. Obviously if you cuff this denim you'll see a bright flash of red, but what we enjoy more is how the red weft make its presence knows by showing through the top surface of the fabric. It gives the entire fabric surface a subtle red tint and shadow. If you're ready for indigo denim like no other, act fast as this is a limited run.
Choose either our classic Straight, Slim or Skinny fit. More details available on our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#321 Japan Selvedge, 12oz, Blue ID. 60% Cotton, 40% Poly.
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
September / October 2025
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save 25% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn More

Customer Feedback on JAPAN RED FIRE
"These are gorgeous and other worldly. They have a slight shimmer that makes them look like a very sapphire blue. Very bold and striking, but unique. Highly recommended. May not stretch as much since the (horizontal) red weft is poly and doesn't stretch like cotton. Consider sizing up. I usually get 33 slim from Gustin, but I got these in 33 straight, and they're snug through the thigh after 5 wears, and I think it's quite flattering."
-Ash M. | Verified Buyer
"The Red Fire jeans are a great fit and look amazing!"
-David M. | Verified Buyer
"The color in these jeans is what first caught my eye, and it doesn’t disappoint. It’s even better in person than in the photos! Easy to tell that the denim is high quality. It’s definitely of decent weight. These jeans will get better the more you wear them, which I’m looking forward to."
-Zach E. | Verified Buyer
"Very unique, eye catching & handsome. For my taste, slim fit looks the best on normal physique."
-Abdus A. | Verified Buyer
Bestsellers
Bestseller
gustin #611 japan feather selvedge - vertical
#611 Japan Feather Selvedge - Vertical
45% funded
Launched about 4 hours ago
$119
Bestseller
gustin #610 japan feather selvedge - classic
#610 Japan Feather Selvedge - Classic
39% funded
Launched about 4 hours ago
$119
Bestseller
gustin #466 japan silk linen 5 pocket - charcoal
#466 Japan Silk Linen 5 Pocket - Charcoal
64% funded
$156
Bestseller
gustin #1286 japan patchwork shirt - black red
#1286 Japan Patchwork Shirt - Black Red
59% funded
$99
Just launched
Just Launched
gustin #75 okayama standard workshirt - contrast thread
#75 Okayama Standard Workshirt - Contrast Thread
0% funded
Launched 21 minutes ago
$179
Just Launched
gustin the cone 101 workshirt
The Cone 101 Workshirt
0% funded
Launched 21 minutes ago
$119
Just Launched
gustin the classic belt
The Classic Belt
0% funded
Launched about 4 hours ago
$39
Just Launched
gustin #467 japan silk linen 5 pocket - natural
#467 Japan Silk Linen 5 Pocket - Natural
48% funded
$156
What Customers Are Saying
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.