The Cone 101 Workshirt
Campaign sold out
100% funded
It's time for a true all-American workshirt - now dead stock Cone Mills selvedge denim from North Carolina, sewn up with care right here in the USA. Best of all, thanks to a few customers who have lovingly worn their Cone 101 Workshirts for years, we can show you the incredible look that awaits you in time. 
This Gustin workshirt is made from sanforized raw selvedge denim from Cone Mills in North Carolina. This was our first truly all-American workshirt and one we haven't run for years. Today is really about showing you where it goes, thanks to some stellar wear-in shots from customers. The start is as classic and rare as you can get. American selvedge denim from the now closed Cone Mills White Oak plant. It's exactly what we loved about Cone, dark indigo, crisp white weft, starchy, red selvedge ID. The perfect raw denim blank canvas. Wearing it creates true art. Creases begin to set in on the arms. The indigo begins to chip off along the hems and high points in the fabric allowing the weft to create beautiful highs of color. The overall shade begins to soften. Each workshirt is a unique creation that reflects your life. A true workwear icon made from the last great American selvedge denim.
There are a number of construction details that define our workshirt. The first is ample triple needle work with a classic chain stitch runoff. Triple needle is a specialized stitch not found on a standard button downs and that serves as the heart of any good work shirt. Ours gets triple need flat felled yoke and side seams with chain stitched bottoms. We also allow the side seam chain stitch to “runoff” the end giving you three chain stitch ends on each side. We bar tack to ensure the runoff can’t compromise the security of the side seam. The second detail is double chest pockets. We keep ours a bit cleaner, without flaps, but use button closures and double bar tacks in each corner for added strength. The left chest pocket gets the addition of a small pen slot. The third detail is side hem gussets. It’s a small functional element and looks absolutely great. On our selvedge styles we incorporate the selvedge on the bottom. Finally, we love the chin strap. Ours is small enough to be tasteful while still reminding you of the work wear roots of the garment. We created new custom Corozo buttons specifically for our work shirts. They’re a deep navy shade with a slightly domed top and two holes for securing. Overall, this is one of our most intricately constructed garments and one of the most costly to produce.
For production on these, we're teaming up with a small shop that exclusively sews reproduction workwear for Japanese brands - always above $300 per shirt. Their work is immaculate, and we're excited to be partnering with them.
Our workshirts will be available in our Classic and Slim fits. The main differences in details between our workshirts and our other shirting come down to construction - no back box pleat, and differently shaped side scoops. The Slim fit has a more tailored body as compared to our Classic fit. Chest and waist come in to provide a more fitted option. Details are in our fit guide now.
Fit Available in our classic and slim fits
Fabric #10 USA Cone Mills Selvedge, 12.5oz, Red ID
Finish Raw, Grey Contrast Stitching
Trims Custom Corozo buttons, Gustin logo label
Made in California
Fit guide Click here for our fit guide.
Est. Ship March 2022
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