A perfect start with an even better finish, this denim from Japan's famous Okayama prefecture does everything right. This is a style that we think will give our famous Okayama Standard a run for the top popularity spot.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. We're always looking out for styles that remind us of what we fell in love with about raw selvedge denim over a decade ago. It's usually the styles that are more subtle. On the surface, they're dark, starchy and dense, but when you look closer a world of richness starts emerging. It's the type of denim you just look forward to wearing in because you know it'll be your trusty companion for years and just keep getting better. The Heavy was my first love. Cone Mill's Regular my second, but the Okayama True is my third. In raw form this denim hits all the right notes. It's a solid 14.5 ounces with plenty of starch to give it an authentic raw denim feel. The surface is nicely course form subtle slubby yarns. You have a dark indigo warp with crisp white weft, but there is slight yellow cast that subtly sets this denim apart. The moment you lay hands on this denim you feel the substance and quality. If you invest the time to wear these in you can see the beautiful reward you're in for. That perfect medium blue, great contrast from the white grain and a soft, dense hand. To cap it all off you get a rare dual selvedge ID of red and blue. It's tough to ask for more in a gold standard classic Japanese selvedge.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.