Typical retail price $278 to $417. Our crowdsourced model saves you 50% to 66% on every purchase.
#337 Okayama True
$139
Save 50-66%
Campaign sold out
Typical priced at $278-$417 in retail.
100% funded
100% funded
Cut and sewn in California.
This is closed, fully-funded crowdfunding campaign. It is estimated to ship in December / January.
A perfect start with an even better finish, this denim from Japan's famous Okayama prefecture does everything right. A dual color selvedge ID is a nice finishing touch. This is a style that we think will give our famous Okayama Standard a run for the top popularity spot.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. We're always looking out for styles that remind us of what we fell in love with about raw selvedge denim over a decade ago. It's usually the styles that are more subtle. On the surface, they're dark, starchy and dense, but when you look closer a world of richness starts emerging. It's the type of denim you just look forward to wearing in because you know it'll be your trusty companion for years and just keep getting better. The Heavy was my first love. Cone Mill's Regular my second, but the Okayama True is my third. In raw form this denim hits all the right notes. It's a solid 14.5 ounces with plenty of starch to give it an authentic raw denim feel. The surface is nicely course form subtle slubby yarns. You have a dark indigo warp with crisp white weft, but there is slight yellow cast that subtly sets this denim apart. There's a vintage cross-hatch grain visible as well. The moment you lay hands on this denim you feel the substance and quality. If you invest the time to wear these in you can see the beautiful reward you're in for. That perfect medium blue, great contrast from the white grain and a soft, dense hand. To cap it all off you get a rare dual selvedge ID of red and blue. It's tough to ask for more in a gold standard classic Japanese selvedge.
Choose either our classic straight, slim or skinny fit. More details available on our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Our waist sizes 29-33 have a 34" inseam. Our waist sizes 34+ above have a 36" inseam.
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."