#468 The Bleach Denim

While our focus and first love will always be raw selvedge denim, there are a few iconic looks that are worth owning, even if it takes us outside the world of selvedge. A classic bleach is one. Many credit 60s surf culture as the inspiration for the style. Although raw denim, through wear and long salty summers on the beach, would eventually take on a blown out blue color, a desire to accelerate the process was developed. Bleach degrades the indigo dye. Later, the classic powder blue hue became a go-to 80s rock staple. Either decade you identify with, having a style like this in the rotation works. Aside from the color, you get serious comfort. This style's 10 ounce base and soft hand make for a great warm weather option. You can wear it with a white T-shirt to a crisp button down. Comfort and old-school style joined.