Crowdfunding
Fit Guide & Size Chart
Estimated ship date
September / October 2026
September / October 2026
Cut and sewn in California
100% Cotton
This denim was the first find that came from our global search for selvedge. We had a feeling it would make for a stunning pair of denim. Based on the response it has received it seems we're all in agreement. The Rainbow Selvedge. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep a starting point as you can find. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for its balance of usability and toughness. The weft is where things take a bold and colorful turn. A range of colored yarns is deployed to create a vivid rainbow effect on the backside of the fabric. The colors change slightly with each batch. The pictures tell the full, glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red, Blue or Rainbow ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
Fit guide
Est. Ship
September / October 2026
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Learn moreCustomer Feedback on #541 THE RAINBOW SELVEDGE
"I really like these jeans.
First order from Gustin. I appreciated the way they the do sizing by having you measure a pair of your own trousers that fit correctly."
-Jon L. | Verified Buyer
"I love this pair of jeans! They exceeded my already lofty expectations. The rainbow colored thread is shows through the darkest blue exterior just enough to make the pants look as though they are moving very subtly underneath. The rainbow selvedge on the rolled cuff stands out in nice contrast with the exterior, & has the extra advantage of showing queer pride. The pair I bought was sized 35 slim, & it's just a little too big in the waist. I usually take a size 34, but sized up per your recommendations."
-Nicolai S. | Verified Buyer
"1st selvage and I took a risk on the rainbow being too flashy, but it really isn't. Looks mostly like a normal jean unless you point it out to someone because you can see the colors up close. Very well made, and I was impressed by the seams. I would not tolerate anything skinnier and they barely fit over my boots.
If I could change anything it would be, at least one more belt loop if not two. And I would like a bootcut offering. Probably will buy another pair less flashy."
-Benjamin C. | Verified Buyer
"My favorite pants. I ordered a second pair."
-Patrick M. | Verified Buyer
Bestsellers
Just launched
