Crowdfunding
Estimated ship date
September 2026
September 2026
Cut and sewn in California
100% Cotton
This denim was the first find that came from our global search for selvedge. We had a feeling it would make for a stunning pair of denim. Based on the response it has received it seems we're all in agreement. The Rainbow Selvedge. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep a starting point as you can find. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for its balance of usability and toughness. The weft is where things take a bold and colorful turn. A range of colored yarns is deployed to create a vivid rainbow effect on the backside of the fabric. The colors change slightly with each batch. The pictures tell the full, glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red, Blue or Rainbow ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
Fit guide
Est. Ship
September 2026
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Learn moreCustomer Feedback on #541 THE RAINBOW SELVEDGE
"Very pleased with the fit and look. I got the 38 straight. I wear 36x36 in Levi’s, if that helps anyone. Looking forward to getting the Japan Red Fire in January"
-Robert D. | Verified Buyer
"I love these. Love the button fly, the slim fit, the feel, and the beautiful reverse side of the fabric. They're still new, and I am looking forward to how they wash, wear, fade, break in. Only (minor) complaint: I wish Gustin offered more than two inseam lengths."
-Audie A. | Verified Buyer
"I love them. Hands down my best jeans ever!"
-Lee G. | Verified Buyer
"Wow, ordered a bit bigger with straight leg and it is like having ridiculously overbuilt sweatpants - like if Range Rover built the Honda Civic - love the color feel and comfort of these jeans - can’t wait for the dye to age and the rainbow to come through!"
-Chi T. | Verified Buyer
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