Crowdfunding
Estimated ship date
July / August 2025
July / August 2025
Cut and sewn in California
100% Cotton
If you missed the first run of this specialty selvedge, today you have another shot. We're getting a small lot woven just for us. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. This was our first new find that come from our global search for selvedge. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep as starting point as you find and a great starting color. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for it's balance of usability and toughness. The weft is where things take bold and colorful turn. A range of colored yarns are deployed to create a vivid rainbow effect on the backside of the fabric. The pictures tell the full glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom hardware, hand stamped leather patch
Made in
Fit guide
Est. Ship
July / August 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on #541 THE RAINBOW SELVEDGE
"Very nice quality jeans with good attention to detail. The rainbow isn’t gaudy because the weft colors are not overly vibrant, but it adds an interesting effect through the dark warp. It’s a subdued rainbow, which I really like. The cut is very nice too. Roomy but fitted. The denim is very smooth and doesn’t show really any slub or nep. There’s a good amount of flexibility in the material, which makes it comfortable as well. I was impressed by these jeans."
-Matthew L. | Verified Buyer
"The production and shipping speed was a nice surprize - just a week or so upon closing the campaign.
Well, these appeared somewhat darker than I expected, almost black, can't wait to wash them to see the rainbow colours breaking through.
One tiny little thing: the left leg is just 3-5 mm narrower than the right leg, which is super important for someone with larger calves, like me. Wouldn't have noticed otherwise.
All the rest is just fine, great fabric, will surely soften after the first wash. Look gorgeous and elegant. Happy with the purchase."
-Dmytro D. | Verified Buyer
"My first pair of Gustins and I LOVE them. Perfect fit - I have pretty solid legs and the Slim 38 are perfect. I sometimes struggle with this so relieved Gustin design got this right (for me at least!).
The quality is outstanding - I have been wearing them three days in a row and they get better and better.
I have 3 other pairs on order - can’t wait to try them on when they arrive - I think I could have just found my jeans brand for life!!"
-Adam L. | Verified Buyer
"Wow, ordered a bit bigger with straight leg and it is like having ridiculously overbuilt sweatpants - like if Range Rover built the Honda Civic - love the color feel and comfort of these jeans - can’t wait for the dye to age and the rainbow to come through!"
-Chi T. | Verified Buyer
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