Crowdfunding
Estimated ship date
September / October 2025
September / October 2025
Cut and sewn in California
100% Cotton
If you missed the first run of this specialty selvedge, today you have another shot. We're getting a small lot woven just for us. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. This was our first new find that come from our global search for selvedge. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep as starting point as you find and a great starting color. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for it's balance of usability and toughness. The weft is where things take bold and colorful turn. A range of colored yarns are deployed to create a vivid rainbow effect on the backside of the fabric. The pictures tell the full glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom hardware, hand stamped leather patch
Made in
Fit guide
Est. Ship
September / October 2025
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save 25% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Customer Feedback on #541 THE RAINBOW SELVEDGE
"The most delicious denim I've experienced."
-Michael P. | Verified Buyer
"I currently own pairs of jeans that are over 15 years old and not half the quality of these, so I’m especially looking forward to growing old with these. I’ll likely be replacing my entire denim jean collection with Gustin."
-Kyle M. | Verified Buyer
"Very very lovely jeans. First expensive pair of raw denim. Such a cool model and I'm excited to see how they fade!
My only complaint is i wish a different cut with a higher rise would have been available at purchase. I really like the wrangler cowboy cuts and like how they fit. I have been informed that a model does have a higher rise available (i think it's the 1968 vintage model) and I wish a similar cut was available for this model."
-Jorden H. | Verified Buyer
"My second pair of jeans from Gustin and certainly not my last. The construction and material quality is top notch. The rainbow selvedge is something different and I get compliments when wearing them (with a big 3” turn up) awesome jeans that I would 100% recommend"
-Jeff H. | Verified Buyer
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