#541 The Rainbow Selvedge

Selvedge Denim Jeans

$129
Save 50-67%
Typically priced at $258-$387 in retail.
Size
73% funded
Estimated ship date
February / March 2026
Cut and sewn in California
100% Cotton
If you missed the first run of this specialty selvedge, today you have another shot. We're getting a small lot woven just for us. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. This was our first new find that come from our global search for selvedge. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep as starting point as you find and a great starting color. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for it's balance of usability and toughness. The weft is where things take bold and colorful turn. A range of colored yarns are deployed to create a vivid rainbow effect on the backside of the fabric. The pictures tell the full glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red or Blue ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
February / March 2026
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on #541 THE RAINBOW SELVEDGE
"These jeans were worth the wait. They are beautifully crafted with exceptional detailing. The fit is right on and the best of any number of denim pants that I have worn. They are well worth the money!"
-Michael G. | Verified Buyer
"The most delicious denim I've experienced."
-Michael P. | Verified Buyer
"They feel great and they look great! The rainbow pattern garners attention and interest. They feel great! Soft and cozy!"
-Aaron D. | Verified Buyer
"I really like these jeans. First order from Gustin. I appreciated the way they the do sizing by having you measure a pair of your own trousers that fit correctly."
-Jon L. | Verified Buyer
Bestsellers
Bestseller
gustin american heavy long sleeve pocket t-shirt - black
American Heavy Long Sleeve Pocket T-Shirt - Black
53% funded
$39
Bestseller
gustin #161 ultrasoft brindle - grey black
#161 Ultrasoft Brindle - Grey Black
49% funded
$129
Bestseller
gustin american heavy long sleeve pocket t-shirt - oxblood
American Heavy Long Sleeve Pocket T-Shirt - Oxblood
65% funded
$39
Bestseller
gustin #160 ultrasoft brindle - brown black
#160 Ultrasoft Brindle - Brown Black
34% funded
$129
Just launched
Just Launched
gustin #162 ultrasoft brindle - grey concrete
#162 Ultrasoft Brindle - Grey Concrete
56% funded
$129
Just Launched
gustin american heavy long sleeve pocket t-shirt - grey green
American Heavy Long Sleeve Pocket T-Shirt - Grey Green
63% funded
$39
Just Launched
gustin american heavy long sleeve pocket t-shirt - navy
American Heavy Long Sleeve Pocket T-Shirt - Navy
45% funded
$39
Just Launched
gustin american heavy long sleeve pocket t-shirt 4 pack
American Heavy Long Sleeve Pocket T-Shirt 4 Pack
62% funded
$152
What Customers Are Saying
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.