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#75 jeans after wear-in. Actual jeans will appear raw like the last photo

#75 Raw before wear-in

#75 jeans after wear-in. Actual jeans will appear raw like the last photo

#75 Raw before wear-in

#75 Okayama Standard

Name: #75 Okayama Standard
Brand: Gustin
SKU: 177
Price: 149.00 USD
Availability: PreOrder

Japanese Selvedge Denim Jeans

$149

Save 50-67%

Typically priced at $298-$447 in retail.

Fit

Fit Guide & Size Chart

Size

73% funded

Estimated ship date
December 2026 / January 2027

Cut and sewn in California

100% Cotton

The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.

Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we liked in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim. You will receive a new pair of raw denim, not worn-in or distressed.

This is the same style and quality that was sold in boutiques all over the country for much more.

*Note: unlike most brands, we don't use vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.

Inseam: Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric: #75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton
Finish: Raw, Contrast Stitching, Brown Patch
Trims: Custom Gustin hardware, stamped leather patch
Made in
Fit guide: Click here for our fit guide.
Est. Ship: December 2026 / January 2027

What is selvedge denim? Read more on our blog.

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more

Customer Feedback on #75 OKAYAMA STANDARD

"First time Gustin purchase, and the wait was worth it! My girlfriend is making fun of how happy I am and taunts me to wear them to bed. The neighbor who referred me to Gustin, a dapper dogwalker -- just saw me walking down the street and recognized the Okayama Standards. He said, "first pair? You are in trouble now!" And he's right -- there's no going back to the 'classic' brand that makes disposable denim. The price is high for me, to be sure -- but I'll save up to buy clothes that will last and look good doing it. Exceptional stitching, manifest quality."

-David B. | Verified Buyer

"The color is great, the cut is great, and the quality is off the charts, and I am comparing these to jeans from Sugar Cane and Studio D'artisan (both of which I like as well). I was nervous to buy the Gustin sight unseen, but I will absolutely be buying more from Gustin in the future."

-Jared L. | Verified Buyer

"Third pair. Great material and fit."

-Jamie B. | Verified Buyer

"Everything promised - great feel, great dark blue color, looking forward to the fade."

-Scott F. | Verified Buyer

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