#75 Okayama Standard

Japanese Selvedge Denim Jeans

$139
Save 50-67%
Typically priced at $278-$417 in retail.
Size
69% funded
Estimated ship date
February / March 2026
Cut and sewn in California
100% Cotton
The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
February / March 2026
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on #75 OKAYAMA STANDARD
"The standard for a reason. Has all the beautiful imperfections that give character. You can feel the purpose of each stitch (not just flat decorations like in most brands), which provides an excellent body sense (ie. What my body shape could be). Break in took a week of wear after initial wash, about half inch expansion at waist (I'm overweight). Fading is juust starting after a couple months office wear, but i can already feel the whiskers are going to be beautiful. If only every pair of Gustin jeans could match this level."
-Dennis C. | Verified Buyer
"Picked up the 37 waist - as I was imagining these would run a bit slim. I’m an athletic guy, and these fit just about perfectly for my taste. Thigh has enough room so that I don’t feel suffocated, and waist is snug - but comfortable. The length is a bit long, but I like rolling up the cuff, so no biggie. It’s raw, so a little stiff at first, but not uncomfortable. Overall, really happy with these jeans - it’s clear they are high quality and very well made. I can tell it will take a while for these to wear in - but that is what we sign up for with raw, selvage denim….."
-Jeremy U. | Verified Buyer
"I’m kind of a selvedge noob. Visited Japan came home with a Flathead 9oz. Jacket, and fell in love with Japanese style attention to detail. Happy to say, these USA details compete and even exceed in some areas. Now, compared to my usual AE Mall jeans of varying quality well, there is no comparison. Thats even with being generally satisfied with AE. I feel so swaggy in comparison. Just hefty enough. Slightly sheeny and plenty character now, and can’t wait to see how they wear and fade. Love the unique selvege ID."
-Christopher R. | Verified Buyer
"I was impressed with the thickness and sturdy feel of the denim. The break-in period is real, be ready for that. Mine are still loosening up and becoming more supple. Also go one or two inches above the waist size you wear in most pants. Good looking jeans, and I have gotten several compliments on them already. Would buy more, and have. GR"
-Geoff R. | Verified Buyer
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What Customers Are Saying
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
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