Crowdfunding

#75 jeans after wear-in. Actual jeans will appear raw like the last photo

#75 Raw before wear-in

#75 jeans after wear-in. Actual jeans will appear raw like the last photo

#75 Raw before wear-in

#75 Okayama Standard

Japanese Selvedge Denim Jeans

$139

Save 50-67%

Typically priced at $278-$417 in retail.

Fit

Fit Guide & Size Chart

Size

72% funded

Estimated ship date
August / September 2025

Cut and sewn in California

100% Cotton

The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.

Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.

This is the same style and quality that was sold in boutiques all over the country for $205+.

*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.

Inseam

Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.

Fabric

#75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton

Finish

Raw, Contrast Stitching, Brown Patch

Trims

Custom hardware, hand stamped leather patch

Made in

Fit guide

Click here for our fit guide.

Est. Ship

August / September 2025

What is selvedge denim? Read more on our blog.

Customer Feedback on #75 OKAYAMA STANDARD

"Seems like great quality material. I like the look of it and the stitching. Fit is decent. Feels like the butt and crotch are a little tight, same with the calves. I ordered the 38 slim, will order a 38 straight next time."

-Kyle R. | Verified Buyer

"beautiful denim . they finally got to me being carried over from LA -Beijing by my friend. I will have to get them hemmed next week so I can put them into full rotation . Appreciate your business model and I will definitely have to cop some more product . GUSTIN is officially in the rotation."

-Wes C. | Verified Buyer

"Took one return to get the right size , but once I got the right size they are perfect - the 14.5 oz is a great weight for any climate- the weave of the denim is tight so it doesn’t blow out - the straight cut is slightly roomy but not boxy, allows for range of motion great 50’s look rolled up and the rise is mid to high which really works for me - I’m usually a 31/ 32 but 33 - best fitting jeans I’ve ever had"

-Blair S. | Verified Buyer

"Fit, fabric and workmanship are great. I’m enjoying the easier fit of the slim fit."

-Paul B. | Verified Buyer

Bestsellers

Bestseller