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1968 (raw)
1968 (worn-in)
1968 (worn-in)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (worn-in)
1968 (worn-in)
Estimated ship date
August 2025
August 2025
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
Fit guide
Est. Ship
August 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on THE 1968
"I have already given you my feedback on these jeans but I can’t say enough good about how well they fit and look. I will definitely be getting more of the 1968’s."
-Marty B. | Verified Buyer
"I first soaked these jeans in hot water, let them drip dry, and wore the damp jeans all day. Since then, I've worn them to work every day. While it's only been a week, I can feel the denim mold to my body more and more daily. They are slowly loosening up in the tighter places and remaining stiff in others, which is exactly what I wanted.
The 1968 are already my favorite jeans. I expect to love them more as they continue to break in."
-Chandler C. | Verified Buyer
"These jeans are beautiful. I really love the look and feel of the 1968 denim, and I think these pants look really great on. They sit a little lower on the waist and tighter in the seat than I thought, which I'm not excited about, but I know that they will fit better as I wear them in, and they are already feeling better than when I first put them on. I just need to put my phone in a jacket pocket if I'm sitting."
-Dominick G. | Verified Buyer
"This is the 4th pair of Gustins I've owned. I bought 3 pair about 8 years ago, and wore the heck out of them for 6 years, until they were absolutely falling apart. So I just ordered another pair, the 1968, and they are everything I remember about my first Gustins. After only wearing them for 2 weeks, they are already breaking in and sizing up a bit, and getting much more comfortable. I've received so many compliments on them already, they are a fantastic company that makes high quality, affordable products. My only wish is that they would print the name of the fabric on the inside pocket, like they do the other information. I would have loved to use my old 3 pairs for a reference on what material to buy, but I have no recollection of what those fabrics were from 8 years ago."
-Adam K. | Verified Buyer
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