Welcome to Gustin! Click here to get started.
$149
Save 25-50%
Typically priced at $198-$297 in retail.
Size
This item is in-stock and ready to ship.
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on THE 1968
"This pair of jeans are the most comfy air of denim jeans I have ever owned! Because I needed to order a bigger waist size than I normally do, I had to get them hemmed. Fortunately, I have a dear friend that was able to hem them. I’m 5’10”, and found the 34” waist size to be the perfect fit for me!"
-David S. | Verified Buyer
"I have already given you my feedback on these jeans but I can’t say enough good about how well they fit and look. I will definitely be getting more of the 1968’s."
-Marty B. | Verified Buyer
"These jeans are beautiful. I really love the look and feel of the 1968 denim, and I think these pants look really great on. They sit a little lower on the waist and tighter in the seat than I thought, which I'm not excited about, but I know that they will fit better as I wear them in, and they are already feeling better than when I first put them on. I just need to put my phone in a jacket pocket if I'm sitting."
-Dominick G. | Verified Buyer
"I am very satisfied with my 1968's which is aging beautifully. It deserves 5 stars."
-Rodolphe A. | Verified Buyer
Bestsellers
Bestseller
gustin the 1968
The 1968
71% funded
$99
Bestseller
gustin #40 mammoth leopard fleece joggers - cat
#40 Mammoth Leopard Fleece Joggers - Cat
51% funded
$149
Bestseller
gustin #541 the rainbow selvedge
#541 The Rainbow Selvedge
76% funded
$129
Bestseller
gustin #161 ultrasoft brindle - grey black
#161 Ultrasoft Brindle - Grey Black
51% funded
$129
Just launched
Just Launched
gustin beast duck field jacket - field tan
Beast Duck Field Jacket - Field Tan
46% funded
Launched about 21 hours ago
$229
Just Launched
gustin beast duck trucker - field tan
Beast Duck Trucker - Field Tan
42% funded
Launched about 21 hours ago
$229
Just Launched
gustin beast duck field jacket - navy
Beast Duck Field Jacket - Navy
36% funded
Launched about 21 hours ago
$229
Just Launched
gustin beast duck field jacket - olive
Beast Duck Field Jacket - Olive
57% funded
Launched about 21 hours ago
$229
What Customers Are Saying
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.