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$99
Save 50-67%
Typically priced at $198-$297 in retail.
Size
49% funded
Estimated ship date
October / November 2025
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
October / November 2025
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save 25% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn More

Customer Feedback on THE 1968
"Beautiful denim and top shelf build quality. I own (too) many pairs of US-made jeans and these are as good as any of them and are a stone bargain comparatively. I wish these guys offered a hemming service, as I am not a fan of cuffed jeans, but I seem to be in the minority on that one. Other than that, high marks all around. These are gorgeous!"
-George W. | Verified Buyer
"I have 2 pairs of these jeans now and I love them."
-Marty B. | Verified Buyer
"I received my 68's a couple weeks ago. Trust the fit guide on waist measurement. I had mine hemmed due to the 36 inch inseam as I'm a 32 and not big on the cuffed look ( at least not as much cuff as I needed for the right length). Looking forward to getting them broke in and a nice fade going. Trying to hold off on the first wash!"
-Chad S. | Verified Buyer
"First, the customer service experience: Once I decided to buy, I added the 1968 to my cart in my usual vanity size like a true dumbass, then immediately proceeded to learn my mistake. But instead of changing the size first, I let my excitement completely take over me and just submitted the order. Realizing what I just did, I panickedly messaged Gustin via Insta, Messenger, mobile, and email, hoping they could mod my order to the correct size before it was too late (I had read they shipped pretty fast). Within minutes, Stephen was responding on all 4 channels, "Don't worry, Chris. I got you." Big sigh of relief. A couple of days later, my very first pair of selvedge jeans was at my doorstep. I wasted no time and took it to Blue Owl in Seattle for hemming on their Union Special 43200G, where they matched the red-and-orange chainstitch perfectly. The real experience: I am into my 3rd week of the break-in now, and I can only say that everything that you have written about how raw denim works is working out well for me so far. I can definitely feel that the waist has stretched so my concern about shrinkage after the first wash is getting allayed. I do intend to follow the bathtub method when that time comes, which would be around my birthday (same as Elvis', fwiw). I have a few pairs of boots that finally met the jeans they deserve to be worn with, so they are on rotation now. I truly feel that the past couple of weeks have been my true attempt at dressing well again after having dressed like a hobo the past 3 years. I have also just backed the campaign for the Okayama Standard, so hopefully I'll be wearing my second selvedge pair and being thankful for it as I sit down for my 29th American Thanksgiving dinner in a few weeks."
-Chris P. | Verified Buyer
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What Customers Are Saying
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"Thank you so much for taking the time to make sure that the pant fits me right. Can't thank you enough. This is what makes Gustin stand a part."
-Lauren C. | Verified Buyer
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