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1968 (raw)
1968 (worn-in)
1968 (worn-in)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (worn-in)
1968 (worn-in)
Estimated ship date
October / November 2025
October / November 2025
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
Fit guide
Est. Ship
October / November 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on THE 1968
"Most importantly the waist measured exactly as stated in your fit guide for W: 35. Straight fit was just what I expected and feels great. After one wash there was no measurable shrinkage in the waist and a little less than an inch in inseam. After one more wash I will get them hemmed. I’m very happy with my US woven and stitched 1968 jeans.
One note on design: Like Josh I carry my phone in my front pocket, which is just deep enough for my ageing SE 2 but a couple more inches of depth would be very useful for the current bigger phones."
-Paul B. | Verified Buyer
"I had been wanting to buy a pair of selvedge denim jeans for some time, but I just couldn't justify the cost. When I found Gustin, I decided to try a pair of "The 1968" jeans and I'm glad I did. I have only had them a short time, but it is clear that they are made with the utmost care and attention to detail. The quality of the construction is evident straight away--much better than anything I have found in the big mall stores. I have since bought another pair of jeans and a shirt from Gustin, both of which are excellent. I only wish I had known about them sooner."
-Nathan M. | Verified Buyer
"American sewn jeans made with what could be the last of American Cone selvedge denim. I now have 4 pairs of the 1968. They fit true to size (no vanity sizing) and I wear the straight cut; which fit well over my cowboy boots. I have an athletic build (6'00", 180lbs, 33 waist, lean) and the seat and thighs, while fitted, give me the room I need (I could never wear skinny or low rise jeans) while being flattering. Amazing value."
-John V. | Verified Buyer
"These jeans are great! They have a great weight and beautiful color stitching."
-William S. | Verified Buyer
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