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$99
Save 50-67%
Typically priced at $198-$297 in retail.
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Size
85% funded
Estimated ship date
August 2025
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
August 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on THE 1968
"I am very satisfied with my 1968's which is aging beautifully. It deserves 5 stars."
-Rodolphe A. | Verified Buyer
"Fantastic jeans!!! Length was somewhat long but not a deal breaker. Will definitely buy again."
-Eduardo C. | Verified Buyer
"I had been wanting to buy a pair of selvedge denim jeans for some time, but I just couldn't justify the cost. When I found Gustin, I decided to try a pair of "The 1968" jeans and I'm glad I did. I have only had them a short time, but it is clear that they are made with the utmost care and attention to detail. The quality of the construction is evident straight away--much better than anything I have found in the big mall stores. I have since bought another pair of jeans and a shirt from Gustin, both of which are excellent. I only wish I had known about them sooner."
-Nathan M. | Verified Buyer
"I love the 68. They are my daily go to"
-Brian P. | Verified Buyer
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What Customers Are Saying
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
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