The 1968

Selvedge Denim Jeans

$99

Save 50-67%

Typically priced at $198-$297 in retail.

You're saving 34% over in the in-stock product.
If you want it sooner, click here.

Fit

Fit Guide & Size Chart

Size

85% funded

Estimated ship date
August 2025

Cut and sewn in California

100% Cotton

A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.

Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.

This is the same style and quality that was sold in boutiques all over the country for $205+.

*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.

Inseam

Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.

Fabric

#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton

Finish

Raw, Contrast Stitching, Brown Patch

Trims

Custom hardware, hand stamped leather patch

Made in

Fit guide