This is closed, fully-funded crowdfunding campaign. It is estimated to ship in September / October 2023.
There's a good way to make a classic Oxford shirt better - find an ultra rare selvedge version. The masters in Japan have done just that and we carefully sew it up in the USA for you. The Selvedge Oxford.
It's a winning formula. Take a classic style, make it with care and layer in a rare selvedge composition. A great Oxford never goes out of style. It's always fresh. Wear it with raw denim, shorts or chinos and you have a look that never goes out of style. These are the garments we like investing in. We just like great versions. Perfect 6 ounce weight. Dense but soft hand. Pure 100% cotton. Timeless colors. It's all there. Cap it off with selvedge composition with dual ID and it's the ultimate Oxford. Wear it well for years.
This shirt is sewn up in our Classic Style. We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.
We made two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.
Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"