The wool styles we find tend toward the heavy, rugged, winter wear end of the spectrum. That can be nice, but wool can do more. When treated with a finer touch it can be a year-round fabric. That's what we found in Japan. The base is a rare 100% wool composition. No blends here, just the highest quality wool spun into supple, fine yarns. The result is a flowing and soft fabric with just a hint of the classic fibrous wool touch. This one is great in the cold and can go all year long. A classic plaid serves as the showcase for some of the best color combinations we've seen. Be ready for a truly usable, top quality classic.

This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is really set off by two key design cues: a perfectly sized collar without buttons and two clean button closure, rounded chest pockets. These two elements lend the style it’s more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.

Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.