Typical retail price $298 to $447. Our crowdsourced model saves you 50% to 66% on every purchase.
100% funded
Cut and sewn in the United States.Cut and sewn in California.
This is closed, fully-funded crowdfunding campaign. It is estimated to ship in March 2024.
You are backing a crowdfunded product! Once this item reaches 100% funding, production will begin. Most campaigns reach full funding in about 2 weeks. We are estimating this ship date based on typical timelines for funding and production. This item is estimated to ship in March 2024.
This item is estimated to ship in March 2024.
Our softest shirt of the year bar far. Luxurious, light flannel meets retro style. The Air Flannels from Japan.
These shirts get it right, from feel to style. The second you touch them, you want to wear them. The luxuriously soft flannel is pure heaven to wear. The 5 ounce weight is breezy and light, making these shirts perfect to show off throughout the year. The colors and big scale plaid add in just the right retro vibe. From style to comfort - everything is dialed.
This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is set off by two key design cues: a perfectly sized collar without buttons and two clean button closures on rounded chest pockets. These two elements lend the style a more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"