This is closed, fully-funded crowdfunding campaign. It is estimated to ship in March 2024.
Our softest shirt of the year bar far. Luxurious, light flannel meets retro style. The Air Flannels from Japan.
These shirts get it right, from feel to style. The second you touch them, you want to wear them. The luxuriously soft flannel is pure heaven to wear. The 5 ounce weight is breezy and light, making these shirts perfect to show off throughout the year. The colors and big scale plaid add in just the right retro vibe. From style to comfort - everything is dialed.
This shirt is sewn up in our new Rugged style. It's designed to be the perfect style for our heavier, more rustic fabrics we run. It's a bit more casual, without being over the top. This style is set off by two key design cues: a perfectly sized collar without buttons and two clean button closures on rounded chest pockets. These two elements lend the style a more casual look while their clean implementation keeps the shirt versatile. A simpler back yoke replaces the box pleat and locker loop of our Classic style. Intricate stitching tacks down the collar stand. The Rugged style inherits the same core fit block from the updated Classic style. The moment we sewed up some flannels and heavy jacquards in this style we knew it was right.
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."