Typical retail price $162 to $243. Our crowdsourced model saves you 50% to 66% on every purchase.
100% funded
Cut and sewn in the United States.Cut and sewn in California.
This is closed, fully-funded crowdfunding campaign. It is estimated to ship in May / June 2022.
You are backing a crowdfunded product! Once this item reaches 100% funding, production will begin. Most campaigns reach full funding in about 2 weeks. We are estimating this ship date based on typical timelines for funding and production. This item is estimated to ship in May / June 2022.
This item is estimated to ship in May / June 2022.
Jet black and deep purple come together to form a classic plaid you can enjoy with denim or chinos.
This style uses cotton cloth from one of the finest mills in Japan. A combination of dark colors offset by crisp white give this fabric just the right balance of liveliness and formality. The dark comes from adjoining channels of jet black and deep purple. These are contrasted by wide white channels and dotted white lines all wrapped in a classic plaid. This is the type of color palette that go a bit more formal, but is just as comfortable with your beaten up pair of raws.
We spent the most time really making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better on. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.
We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needle work to locker loop to box pleat.
Buttons downs that are made in the USA using our quality of material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."